Crown Pasta Signs Popular Kannywood Celebrities As Brand Ambassadors


Crown Pasta, one of the most preferred Pasta brands especially in the northern market, has signed two popular Kannywood celebrities as brand ambassadors. They are popular musician, Ali Jita and actress, Halima Atete (a.k.a ‘Queen of Kannywood’).
Ali Jita, whose hit song, ‘Love’, was selected by BBC as the second-best Hausa song for 2018, described his recent appointment as a Crown Pasta brand ambassador as a personal milestone achievement.

The Kano State born musician who won the City People Music Award for the most ‘Popular Song in 2018’, further described his recent brand ambassadorship status as a career boost which will spur him to accomplish more successes. 

He said: “I am glad to be signed on as a Crown Pasta brand ambassador. It signifies that I embody certain characteristics which are in line with the brand’s values. I would also at this point recommend Crown Pasta to consumers for its great attributes of being non-sticky and yet at affordable price.”

Halima Atete who hails from Borno State is a prominent actress in the Kannywood industry. Halima won the Best Actress Award at the 2013 City People Entertainment Awards shortly after making her debut in ‘Asalina’, a movie she wrote and produced. Other movies she has featured in include Kona Gari, Asalina and Dakin Amarya. 

The Kannywood actress expressed her delight at her unveiling as a Crown Pasta ambassador. She said: “My appointment as a Crown Pasta brand ambassador gives me great joy. It is a reflection of the level of trust and confidence that the brand has reposed on me. Not only do I pledge to be a good brand ambassador, I’ll also make sure I spread the news about this great product especially to my fans and loved ones.

I am also a consumer of Crown Pasta as well, and I attest to the great taste of the product.”
Crown Pasta is produced by Crown Flour Mill Ltd. amongst other great quality products well loved by the consumers.Mr. Nitin Mehta, Business Head (B2C), Crown Flour Mill Ltd commenting on the appointment of the Brand Ambassadors said, “the brand is highly delighted to identify with the two Northern entertainment icons who have distinguished themselves in the Nigerian entertainment industry.

I have no doubt that this would be a mutually rewarding relationship.  We are committed to delivering on our promise of making nutritious and affordable pasta accessible to all Nigerians. This relationship will drive awareness of the category and will aid our goal of nutrition and affordability.”

Mrs. Bola Adeniji, General Manager/ Head Marketing (B2C), Crown Flour Mill Ltd said: “We are delighted to welcome both Ali Jita and Halima Atete to the Crown Pasta family as our brand ambassadors. We will be engaging them on different platforms for our brand in the Northern markets. We urge all Crown Pasta consumers and fans of both stars to get ready for an amazing time ahead.” 

Photo Caption:

L–R:  Brand Manager, Pasta (B2C), Crown Flour Mill Ltd, Dominic Oluwole Orimogunje; Queen of Kannywood, Halima Atete; Kannywood Musician, Ali Jita; General Manager/Head Marketing (B2C), Crown Flour Mill Ltd, Bola Adeniji and Head of Sales (B2C) Crown Flour Mill Ltd, Charles Babarimisala, during the signing ceremony of Halima Atete and Ali Jita as the new Brand Ambassadors of Crown Pasta held in Lagos, recently.


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