Stakeholders in the photography industry have urged photographers and filmmakers to develop distinctive personal styles, refine their artistic voice and treat their craft not only as creative expression but also as a viable business.
The experts spoke at the 10th Anniversary Conference of Photography Chat Room Initiatives Club, PCRiC, themed: ‘Exposure Reimagined: Shaping the Future of Photography and Cinematography in Our Industry,’ held in Lagos.
Speaking at the event, founder of PCRiC, Gaspard Koutchika, emphasized on the transformative power of photography, particularly documentary and street photography, in shaping narratives, preserving culture, and driving social impact.
Koutchika said: “We must not only create art — we must place value on it. Tell your story, sell your images, build your identity. As creatives, we all see differently; our power lies in turning that vision into a sustainable future.”
He further encouraged practitioners to embrace continuous shooting techniques for dynamic moments, create cohesive bodies of work, and adopt consistency as a creative discipline.
Also speaking, Bolaji Alonge called for niche specialization, collaboration, personal branding, and consistency, noting that storytelling improves with practice and honest self-expression.
He urged creatives to leverage social media visibility, nurture professional reputation, stay punctual and credible with clients, and remain open to reinvention in the rapidly changing creative world.
Meanwhile, Ayo Omotoso emphasized tourism’s critical role in national development. He highlighted the synergy between photography and tourism in showcasing Nigeria’s beauty, cultural richness, and untapped destinations to the world.
He said: “Tourism enriches individuals. Culture is currency. Photography breathes life into tourism, and together, they drive economic growth and cultural pride.”
On his part, Fred Erunkulu stressed that the future of photography in the era of smartphones and artificial intelligence required adaptation, value creation, and exceptional client experience as keys to remaining competitive.
The 10th edition of PCRiC not only celebrated a decade of creative empowerment but also set the tone for the next chapter — one defined by digital innovation, cultural preservation, and global creative relevance.